What’s your ANGLE ?!?!?

 

What’s your ANGLE ?!?!?

**Many salespeople talk about “researching” a prospect, but they have NO idea what “research” actually means or entails.**

Research = Finding your ANGLE

ALWAYS HAVE AN ANGLE WHEN ENTERING A SALES CALL!!!

What is an angle:

• ·      A problem or need that you can fix or resolve

• ·      A competitive advantage over the prospect’s current service provider

• ·      Personal/Professional experience that would separate or make you memorable

• ·      Anything that you can leverage to create a “reason”  for your call 

Why an angle is important:

• ·      Takes the cold out of cold calling

• ·      It is the reason for your call

• ·      It is “why” your prospect should talk to you

• ·      Provides a focal point from the beginning of the conversation

“Angle List”

Make a List of any angles you could use to enter your sales call.

1.  _________________________      

2.  _________________________      

3.  _________________________      

4.  _________________________      

5.  _________________________      

   

Author: Bradley B. Watkins

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