Keep Evolving, Keep Trending!

#TRENDING

Facebook is ever evolving:

1.     Facebook has made several changes in the past year. The success of a page is no longer measured on the amount of "Likes" a page has. Facebook made this change so small businesses could compete with larger businesses who had millions of likes.

2.     Facebook is no longer concerned with the amount of likes a page has. We always want to help the page grow and get a larger audience, but we need to focus on getting engagement to the page and in turn we will get that audience. The more engagement a post gets, the more often Facebook will show their updates on their follower's newsfeed. If no one is engaging with the posts, Facebook won't show their updates as often on people's newsfeed.

3.     Facebook wants to show people what they WANT to see, which are posts that are NOT promotional sounding or asking someone to "Call Now" or "Buy Now", etc. We want to feel out what kind of posts will spark engagement so we can start growing that reach per post, so when we do post about the business directly, we have a good chance of getting it in front of people.

4.     Post content that is industry related, cater it to what is trending online, what people are interested with on Facebook and Twitter at the moment, and what the target audience is most likely to engage with. That way, they will see a Facebook page as a resource for information, and have the business name in mind when they do need a certain product or service.

5.     Overall - Facebook wants to give their customers what they want so people continue to use Facebook. Because Facebook is making it harder for an audience to see posts from business pages, so we need to alter our strategy as well. The good news is that the amount of likes on a page isn't relevant anymore.  A page can have 400 likes but if no one is interacting with their page, then Facebook is more likely to show posts form a page that only has 50 likes and more engagement. It's important to follow Facebook's guidelines of posting relevant and timely content that doesn't sound promotional, so we can get as much reach as possible on a page.

What type of salesperson are you?? Hammer vs. Swiss Army Knife

Hammer vs. Swiss Army Knife

Good morning,

Is it better to be a “Hammer”, or a “Swiss Army Knife”?

The Hammer:

A hammer is only good for hammering nails.  Many sales professionals take on the persona of a bulldog, pitbull, hammer, or various other analogies such as this.  I relate this to a one way approach, a lack of flexibility, and a singular focus on aggression.  The customers usually feels their interests, opinions, and goals are not taken into consideration in these instances.  Although a hammer is ideal for, hammering nails, a hammer is a one way approach to providing value.

The Swiss Army Knife:

A swiss army knife can be used for many situations.  These sales professional take on the persona of a problem solver, consultant, or expert.  I relate this to a multi-faceted approach, flexibility, and a singular focus on providing a desired resolution.  The customer usually feels their interests, opinions, and goals are taken into consideration.  This sales professional will ask questions rather than telling their client what they should do.  This approach enables the customer to TRUST the sales professional, and this is the keystone to commitment.  The swiss army knife is the preferred tool in survival situations because it provides the most value.

Consider being a better resource.  Consider being a Swiss Army Knife.